30 Claude Skills for Marketing Teams (2026)

Paid media skills

1) Diagnose a CPA spike — explain which campaigns, ad sets, and search terms drove a cost jump. 2) Find wasted spend — list keywords or placements spending without converting. 3) Flag creative fatigue — surface ads with rising frequency and falling CTR. 4) Budget reallocation plan — recommend shifts toward your best ROAS. 5) Audience overlap check — find audiences cannibalizing each other.

6) Pacing report — flag campaigns over/under budget mid-flight. 7) Bid strategy review — assess whether your bidding matches your goals. 8) New-campaign QA — sanity-check structure before launch. 9) Competitor angle brainstorm — generate ad angles from a value prop. 10) Weekly paid summary — one clear narrative across Google, Meta, and TikTok.

SEO and content skills

11) Striking-distance keywords — pull positions 5–15 worth optimizing. 12) Content brief generator — build a brief from a target query and SERP. 13) Internal linking suggestions — find link opportunities across your pages. 14) Title and meta rewrites — improve CTR on underperforming pages. 15) Content gap analysis — topics competitors rank for and you don't. 16) Cannibalization check — pages competing for the same query.

17) Cluster planner — map a pillar page and supporting articles. 18) FAQ extractor — turn a page into schema-ready Q&A. 19) Outline from SERP — structure a piece to match search intent. 20) Refresh candidates — find decaying content worth updating. 21) Brand-voice rewrite — bring a draft in line with your style guide.

Reporting and ops skills

22) Client report draft — turn the month's numbers into a narrative. 23) Exec summary — three bullets a CMO actually reads. 24) Anomaly explainer — why did this metric move? 25) Cross-channel rollup — unify spend and results across platforms. 26) Goal-pacing check — are we on track for the quarter? 27) Meeting prep — the five things to discuss this week.

28) Channel mix recommendation — where the next dollar should go. 29) Test idea backlog — prioritized experiments by expected impact. 30) Onboarding audit — assess a new account's structure and quick wins. Each of these is a prompt you run when you have time. The limiter isn't the skill — it's that you have to remember to run it.

Skills you run vs. an agent that runs them

These 30 skills are genuinely useful, but they share one constraint: they execute only when you open Claude and ask. Throughput is capped by your attention. The leap is handing the recurring ones to an agent that runs them on a schedule against your live data.

That's what Hadrian does. The same diagnoses, audits, and reports run continuously across every connected channel, and instead of an answer you have to request, you get a prioritized queue of findings and drafted changes waiting for your approval. Skills make you faster; an agent makes the work happen without you initiating it.

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