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Churn Rate Calculator
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Churn rate is the number of customers lost in a period divided by the number you started with, times 100. If you began with 500 customers and lost 25, your churn rate is 5%. This calculator returns it instantly.
Churn rate
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What is a good churn rate
For SaaS, monthly churn of 1% or below is strong; 3–5% monthly is common for SMB-focused products; double-digit annual churn is a red flag for retention. Reducing churn is usually cheaper than acquiring new customers — a small retention gain compounds significantly on LTV.
FAQ
Questions
Customer churn vs revenue churn?
Customer churn counts logos lost; revenue churn counts dollars lost (and can go negative when expansion outweighs losses). Track both — revenue churn better reflects business health when customers have different values.
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