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Marketing ROI Calculator
DIRECT ANSWER
Marketing ROI is calculated as (revenue from marketing − marketing cost) ÷ marketing cost × 100. A positive percentage means your marketing generated more revenue than it cost. This free calculator returns your marketing ROI instantly from two inputs.
Your marketing ROI
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How marketing ROI is calculated
Marketing ROI = (Revenue − Cost) ÷ Cost × 100. If you spent $10,000 and generated $50,000 in attributable revenue, your ROI is 400% — every dollar returned four. Use revenue you can actually attribute to marketing, not total company revenue, or the number will be misleading.
A 'good' marketing ROI varies by channel and model: a common B2B benchmark is 5:1 (400% ROI), with 10:1 considered excellent and below 2:1 unsustainable once overhead is included.
FAQ
Questions
What is a good marketing ROI?
A 5:1 ratio (400% ROI) is a common healthy benchmark; 10:1 is excellent. Below 2:1 usually doesn't cover overhead. Benchmarks vary widely by channel — brand and content compound over time, while paid is more immediate.
Should I use gross revenue or profit?
For a truer picture, use gross profit (revenue minus cost of goods) rather than top-line revenue, since marketing ROI on revenue can look healthy while losing money after delivery costs.
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