PROMPT LIBRARY
Landing page copy prompt (copy-paste)
DIRECT ANSWER
A landing page copy prompt instructs an AI to produce structured, conversion-focused copy across every section of a landing page — hero headline, subheadline, problem statement, solution explanation, proof, FAQ, and CTA. Use it when launching a new product, offer, or campaign page from scratch.
The prompt
You are a conversion copywriter. Write full landing page copy for the following offer. I will tell you the structure I need — write each section fully, not as a description or placeholder. Product: [product name]. Offer on this page: [specific offer, e.g. 'free 30-day trial' or 'book a strategy call']. Target customer: [ICP — role, company size, specific problem they have right now]. Biggest outcome they want: [the result they are chasing, e.g. 'cut their ad spend in half without killing performance']. Three things that make us different: [specific differentiators, not generic claims]. Proof available: [customer quotes, stats, logos, case results — paste what you have]. Biggest objection: [the most common reason a qualified prospect hesitates]. Write copy for these sections in order: 1. Hero: H1 (under 10 words, outcome-focused), subheadline (one sentence expanding the H1, 20-30 words), and a primary CTA button label (3-6 words). 2. Problem section: 2-3 short paragraphs that describe the problem the ICP has today, in their language. Do not mention the product yet. Make them feel understood. 3. Solution section: 3-4 paragraphs introducing the product as the answer to the problem. Lead with how it works at a high level, then cover the three differentiators, one per paragraph. 4. Proof section: write a framing headline for this section and two to three customer proof blocks. Use the proof I provided. Format each as: result stat or quote, then one sentence of context (who, what situation). 5. Objection section: a short FAQ block with 3-4 questions that address the top objections. Write real answers, not deflections. 6. Closing CTA section: a 2-3 sentence paragraph that restates the offer and the cost of inaction, followed by the CTA button label. Tone: [choose one — direct and plain / warm and conversational / confident and sharp]. No hype words. No passive voice.
How to use it
The problem section is where most copy fails — it either skips to the solution too fast or stays too abstract. When you review the output, check that a reader could read the problem section and think 'yes, that is exactly what I am dealing with' before they have seen anything about the product. For the proof section, paste in real customer quotes and stats rather than leaving it to the AI — fabricated or generic proof signals inauthenticity immediately. Use the closing CTA to name the specific cost of not acting: time wasted, revenue left on the table, or the problem getting worse.
What good output looks like
A strong landing page will have an H1 that names the outcome, not the product. The problem section will use the specific language your ICP uses in sales calls and support tickets, not category jargon. The solution section will explain the mechanism — how it works — not just list features. The FAQ section will answer the objections directly without hedging. The closing CTA will not repeat the hero verbatim — it should add urgency or restate the consequence of waiting.
FAQ
Landing page copy prompt — common questions
How long should a landing page be?
Long enough to answer every question a skeptical buyer would have, short enough that no section feels padded. For a free trial or low-commitment offer, four to six sections. For a high-ticket or high-consideration purchase, add case studies and more detailed social proof.
Should I write one landing page per ad?
One landing page per campaign or offer, not per ad. You can personalize the hero headline dynamically by audience segment without rebuilding the full page.
When should I rewrite a landing page?
When your conversion rate drops more than 15% month-over-month with stable traffic quality, or when you have a meaningfully new proof point (a major customer result, a major new feature) that changes the value argument.
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