PROMPT LIBRARY
Meta ad copy prompt (copy-paste)
DIRECT ANSWER
A Meta ad copy prompt instructs an AI to produce scroll-stopping primary text, short headlines, and descriptions for Facebook and Instagram ads across multiple creative angles — problem-focused, social proof, and direct response. Use it when launching a new campaign or testing creative variations against a control.
The prompt
You are a direct-response copywriter who specializes in Meta ads. Write ad copy for the following product. I need multiple angles to test. Product: [product name]. One-sentence description: [what it does]. Target customer: [ICP — role, company size or demographic, pain point]. Offer or hook: [specific offer, e.g. 'free 14-day trial' or 'book a free audit']. Biggest objection: [the most common reason a qualified prospect does not buy, e.g. 'they think it will take too long to set up']. Proof we have: [any proof — customer count, result stat, review quote, notable customer name]. For each angle below, write: Primary text (3-5 sentences, conversational, no em-dashes, no jargon); Headline (under 40 characters, action-oriented); Description (under 30 characters). Angles to write: 1. Problem-first: open with the pain, make it feel familiar, then introduce the solution. 2. Social proof-led: lead with a customer result or credibility signal before the offer. 3. Objection-buster: acknowledge the biggest objection in the first sentence, then dissolve it. 4. Direct offer: state the offer immediately, explain what they get, end with the CTA. 5. Curiosity / pattern interrupt: open with a counterintuitive or surprising statement about the category, then connect it to the product. Keep the tone [casual / professional / bold — pick one]. Do not use the word 'revolutionize,' 'game-changing,' 'unlock,' or 'leverage.' Avoid exclamation points.
How to use it
The biggest objection field is the most important one to fill carefully — it forces the copy to address real friction rather than generic benefits. For proof, use the most specific thing you have: a dollar amount saved, a time-to-value stat, a named customer. Vague proof ('hundreds of customers love it') produces weak social-proof copy. Once you have the five angles, pick two or three to test in your first ad set. Use the problem-first and direct-offer angles as your baseline — they are typically the highest-volume performers — and use the others to find a breakout creative.
What good output looks like
Strong Meta copy will open in a way that makes the target reader feel seen — the first sentence should feel like it was written specifically for them, not a generic audience. The primary text will not try to explain the whole product; it picks one angle and commits to it. Headlines will be action phrases, not descriptions. The objection-buster angle will name the actual objection, not a softened version of it. If the output sounds like a press release or uses the word 'solution' more than once, it needs a rewrite.
FAQ
Meta ad copy prompt — common questions
How many variations should I test at launch?
Two to three angles in a single ad set with identical targeting. Let each run until you have at least 1,000 impressions before drawing conclusions. Testing more than three creative variations at once fragments your data.
Should the primary text be long or short?
Test both. Short primary text (one to two sentences) works well for warm audiences who already know the brand. Three to five sentences works for cold traffic where you need to establish context before the CTA.
Can I use this prompt for Instagram Reels or Stories?
The primary text and headline outputs work for feed ads. For Reels and Stories, adapt the primary text into a spoken script — start with the hook sentence and end with the CTA as on-screen text.
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