FREE TOOL
CTR Calculator
DIRECT ANSWER
CTR (click-through rate) = (clicks ÷ impressions) × 100. It's the percentage of people who clicked after seeing your ad or link. This free calculator returns your CTR instantly.
Your CTR
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How CTR is calculated
CTR = (Clicks ÷ Impressions) × 100. 500 clicks on 50,000 impressions is a 1.0% CTR.
CTR signals how relevant and compelling your ad, headline, or subject line is to the audience that saw it. It's a leading indicator — a strong CTR feeding a weak landing page still won't convert.
What's a good CTR
Benchmarks vary widely by channel and placement — search ads typically see higher CTRs than display, and email CTRs differ again. Compare against your own trend and same-channel norms rather than a universal number, and always pair CTR with conversion rate.
FAQ
Questions
What is CTR?
Click-through rate — the percentage of people who clicked after seeing your ad, link, or email.
What's a good CTR?
Highly channel-dependent (search > display; email varies). Benchmark against your own history and same-channel norms, and read it alongside conversion rate.
How do I improve CTR?
Sharper headlines/creative, tighter audience-message match, strong CTAs, and testing. Relevance is the biggest lever.
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