FREE TOOL
Marketing Budget Calculator
DIRECT ANSWER
A common rule of thumb is to budget 7–12% of revenue for marketing (higher for growth-stage or B2C, lower for established B2B). This calculator returns your budget from your annual revenue and chosen percentage.
Annual marketing budget
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How much should you spend on marketing
The U.S. SBA and common benchmarks suggest 7–8% of revenue for established companies and 10–12%+ for those pursuing aggressive growth. B2C typically spends more than B2B. Early-stage companies often spend a higher share to build awareness, then normalize as they scale.
FAQ
Questions
Is marketing budget based on revenue or profit?
Usually a percentage of gross revenue (projected or trailing). Some teams budget against gross profit instead, which is more conservative for low-margin businesses.
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